Whether you manufacture airplane parts or sell ice cream near the beach, having a website is vital to succeeding in today’s online world.
For most business owners, hiring the best website designers from the best website design agencies is a high priority.
But simply having a website isn’t enough. A badly designed website can, in fact, damage the reputation of your business and even reduce sales.
Here are some questions to ask yourself to find out whether your website’s design is pulling your company up to the top or weighing it down like an anchor.
Does It Look Good?
While aesthetics are subjective, your site must look professional, beautiful, and relevant to your audience. Some elements to look out for are:
Does It Get the Job Done?
Even the most beautiful website is useless if it doesn’t do the job. The best web designers tailor their sites to their customer demographic and its needs. Visitors should understand clearly and quickly what your firm offers and be able to navigate to any information they need easily.
For instance, a restaurant’s website needs to place its contact information, opening hours, menu, and a map of locations in plain sight on the front page.
Is It Accessible?
As mentioned, how easily your customers can find what they want on your site is a huge part of its success. Some aspects to look out for are:
Does It Have a Mobile Site?
Marketing has become more digital and mobile than ever before. Simply working on a smartphone isn’t enough nowadays; tell your website design agency to produce a dedicated layout optimized for mobile devices.
Alexa reported in early 2017 that 4/5ths of its top sites had mobile versions, and 57% of online users won’t recommend a business with a badly designed mobile site.
Is the SEO Good?
SEO, or search engine optimization, is the practice of tweaking your website so that it ranks highly in search engine results. Since search engines can detect text much better than images, mention the bulk of your content in plain text form. In addition,
What Metrics Should I Look Out For?
Website development companies always use tools like Google Analytics for data to measure success. Monitor figures like these constantly.
Trust the Globalgraphics Team
With over 21 years experience in website design you couldn’t be in safer hands than with Globalgraphics Web Design in Toronto. Get in touch with us if you’re interested in learning more about website design, the statistics behind it, or design in general.